Graphic design is a diverse field. There are many different types of jobs in graphic design and they all have their own unique ways of solving problems. Graphic designers work on everything from logos to websites to business cards and more. This blog post will discuss 7 different types of graphic design jobs, what they do, and the skills needed for each position.
1) Marketing & Advertising Graphic Designers
Marketing and advertising graphic designers create graphics for advertisements, product labels, brochures, etc. They often specialize in a specific type of design (e.g., print or web) and must be skilled in using typography, imagery creating logos & branding materials. Graphic Designers work closely with marketing specialists to develop concepts for promotional campaigns such as retail store displays or magazine ads. Marketing is all about telling your story through clear visual storytelling that can connect emotionally with customers on a deep level by combining the most effective use of colors, fonts, shapes, and images available within an aesthetically pleasing layout designed strategically to grab attention from potential consumers while attracting repeat business from existing ones.
Skills needed to be a marketing & advertising graphic designer:
- Creativity and artistic talent
- Knowledge of industry-standard software programs - Adobe Photoshop, Illustrator, or InDesign.
- Excellent verbal and written communication skills in order to communicate with clients and coworkers effectively.
- Strong attention to detail as you will be required to produce design layouts that are error-free from spelling mistakes or typographical errors that could cost the company time & money if not caught early on in production.
2) Web Designer
A web designer is responsible for designing layouts, coding HTML/CSS (or using software like Dreamweaver), and making sure everything looks good on any screen size. They also have to know how search engine optimization works in order to increase the chance their site will show up on Google first page results or at least be included in the list of sites that are shown when someone searches something specific. In other words: they're pretty darn important nowadays!
Skills needed to be a web designer:
- Knowledge of HTML/CSS, and how to use software like Dreamweaver.
- Understanding search engine optimization.
- At least a basic understanding of typography (fonts, sizes).
Photo by Tranmautritam from Pexels
3) Packaging Designer
Packaging Designers work on the design of products that are sold and distributed to customers. They often deal with computer graphics and typography, as well as other areas where creativity is needed for designing packaging or product labels. Packaging Designers may need knowledge in marketing, advertising, industrial engineering, psychology or chemistry - depending on the type of product they're working with.
Skills needed to be a packaging designer:
- Good design skills
- Creativity and problem solving skills
- Knowledge of marketing, advertising, industrial engineering, psychology or chemistry.
- Professional Packaging Designers may also need knowledge in additional areas like manufacturing processes for the product they're designing for. They might even be required to use CAD software as part of their job duties.
4) Publishing Designer
Publishing designers are responsible for the design and layout of books, magazines, newspapers, or any other publication you can think of. They make sure that there is a nice flow from one page to another in order to keep readers engaged with what they’re reading. Publishing designers also create graphic elements such as book jackets and advertisements for products within their publications
Skills needed to be a publishing designer:
- Publication Designers need excellent communication skills since they work closely with editors and publishers on content organization
- Font selection, typography decisions, and more
- Strong organizational skills so they can manage deadlines while staying organized;
- An eye for detail as well as creativity because designing layouts requires both skillsets
- patience when it comes to working effectively with others who have different opinions.
5) Animation Designer
Animation designers design and oversee the animation process of a video project. They use software to create animations, usually in collaboration with an art director or animator on the team. Animation designers are required to have strong communication skills so they can quickly work through any issues that arise during production
Skills needed to be a animation designer:
- Strong graphic design skills;
- Understanding of motion graphics
- Storytelling
- Traditional drawing ability
- knowledge of complex computer programs like Adobe After Effects, Maya, or Harmony
6) Branding Designer
The branding designer is responsible for creating the visual representation and identity of the company. They are tasked with creating a brand that communicates what differentiates their product or service from others in an industry, as well as how it will be utilized by customers to solve problems they face in life. A good design process starts with generating many ideas before choosing one direction to move forward into sketches, prototype designs, and finally finished products. The graphic designer must have domain knowledge related to business models and marketing requirements in order to understand which features need more emphasis on than others.
Skills needed to be a branding designer:
- Creativity
- Domain knowledge related to business models and marketing requirements
- Solid understanding of design principles, for example, color theory or typography.
- Ability to think creatively outside the box in order to develop a branding strategy that identifies relevant customer groups and targets them with pertinent messages
- The ability to translate complex ideas into visual representations so they can be understood by customers is crucial for this position because it's their job to make sure brands are distinctive from one another through the appropriate use of logo designs (logotype), trademark symbols, images associated with brand values/objectives
7) Print Designer
This position entails designing and laying out print materials such as books, catalogs, pamphlets, brochures, and magazines. They also serve the dual role of production manager which means they are responsible for overseeing all aspects of printing projects from budgeting to timeline management. Print designers must be comfortable working with computers because this job requires using design software like Adobe Illustrator or Photoshop where digital images can be imported into layouts while text can be added via programs like InDesign or Illustrator
Skills needed to be a printing designer:
- Creativity
- Colour sense
- A good eye for design and layout
- Knowledge of Adobe Illustrator or Photoshop, InDesign and Illustration software.
Conclusion
We hope that this article has given you some insight into the different types of graphic design and how to decide which style is right for your career. If you are still unsure, we’re happy to help! You can click this link to drop us a message through Facebook Messenger!If you want to find a graphic design job, you can check from Artmeet. There are more than 450++ graphic design jobs are waiting for you to explore!