Social media is a powerful tool for any business, and it’s important to have someone who knows how to use it effectively. As an industry job, social media design has grown tremendously over the past few years. But what does this job entail? What are some job scopes for a social media designer? In this blog post, we will discuss the role of a social media designer in detail and outline job descriptions, responsibilities, requirements (skills) and more!
Job Description of Social Media Designer
Social media designers are the ones who handle social media campaigns for businesses, organizations, and individuals. They create content like banners, infographics, videos, or animated GIFs to post on their client’s Facebook page or Twitter account. The job scope of a social media designer also includes designing logos and branding for clients in order to generate awareness about them among potential business partners. These professionals work with marketing teams by creating advertisements that can be posted online through different channels as well as develop strategies to get more followers on Instagram etcetera.
Requirements of Social Media Designer
- 3 years experiences in digital advertising industry
- Bachelor’s degree in Advertising and Visual Communications
- Experience working with Adobe Photoshop, Illustrator and InDesign.
- Experienced in designing advertisements that can be posted on social media platforms such as Facebook and Instagram
- A good understanding of the latest trends in digital marketing, design software like Sketch or Figma is a plus point
- Good communication skills are needed to work well with other team members for example marketers who help them develop strategies for different types of advertising campaigns. Marketing experience is helpful but not necessary when you’re job hunting as some companies will train their employees internally before they start job duties.
Responsibilities of Social Media Designer
- Produce content to be posted online
- Increase traffic and appealing to target audiences
- Create posts, pages, and applications to attract customers
- Develop social media strategies
- Generate content to connect with customers and drive them back the company’s social messages
- Create a social environment for employees that is positive, productive and motivating
- Research social platforms trends such as Facebook Stories or Instagram ads
- Increase brand awareness of products by posting photos on social media sites like Pinterest or Snapchat.
Social Media Designer Salary In Malaysia
The average junior social media designer salary in Malaysia is RM1800-RM2500 per month
The average intermediate social media designer salary in Malaysia is RM6000-RM8000 per month
The average Senior Social Media Designer Salary In Malaysia is RM10000+ a month.
It’s quite hard to get accurate data on the salaries of senior-level designers but it ranges from USD 60,000 – 100,0000 (it depends on company size and location). It should be noted that this figure does not include benefits or bonuses.
An experienced social media designer can also command a higher fee if they have their own portfolio website with examples of previous work completed for different companies. They may also provide consultancy services for particular projects such as graphic design, web development or marketing strategies etc. This will depend on what skills the social media designer acquired.
KPI To Measure Social Media Designer’s
Performance
The KPIs for a social media designer is to increase and maintain the value of your brand, while making it engaging at the same time. It’s important that they are able to measure their performance so they can see what works well with their followers or subscribers.
Some key things you should monitor:
Reach
How many people have seen your content? How engaged has this group been in terms of commenting or liking posts? Reach is an old-school marketing metric that still remains important today. It shows how far your message has travelled – how many people have seen it.
Engagement Rate
Percentage share of impressions on posts versus those who interacted with post * Likes per Post – average amount from each interaction across all interactions over time. Simply put, engagement rate refers to the average number of likes, shares, and comments received compare to number of reach. When engagement rate is high, this will give an idea about quality of the content is more important compare to quantity.
Leads
The number of new leads that you generate from social media. This is a key performance indicator of how well your content resonates with followers or subscribers. The more leads generated, the higher the possibility to make more profits to company.
Conclusion
Becoming a social media designer is not as simple as mastering creative skills, but also understanding how to market your brand online. You’ve probably noticed that many brands have both graphic designers and digital marketers on staff because they understand the need for both of these skill sets. If you are an artist who only wants to focus on graphics design, it might be difficult to find work in this field without adding marketing knowledge to your resume or portfolio. Click here if you want more info about 200+ available social media jobs!