BA (Hons) Design Communication

About The Course

The 21st century communication designer is one who not only develops a message content for printed or electronic media, with emphasis on aesthetics in media, but also has the ability to create new media channels to ensure the message reaches its target audience.

This programme aims to nurture passionate, creative thinkers who have a good understanding of key communication and information design concepts towards the application of these to new design trends and projects. It builds on and values the understanding of historical and contextual referencing and the capability to source for original materials through research. You will be engaging with traditional areas of communication as well as having access to cutting edge design, technology, software and digital media. From a broader perspective, you will be encouraged to not only develop your individual creative skills, but also your teamwork and networking skills through participation in creative collaboration teams.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Entry Requirements

• STPM : Average C or CGPA 2.0 (Minimum 2 principals) and a credit in SPM Bahasa Melayu
• A Level :Minimum 8 points *Points are calculated based on grades obtained for 2-3 subjects
• Australian Matriculation :ATAR 55
• Canadian Matriculation :55%
• Monash University Foundation Year :55%
• Sunway Foundation in Art :CGPA 2.0
• Sunway Foundation in Science :CGPA 2.0
• Unified Examination Certificate :Maximum 28 points from 5 subjects (all Grade Bs including English)
• International Baccalaureate :Completed with minimum 24 points (excluding bonus points)
• Sunway Diploma in Related Field* :CAVG 50% or CGPA 2.0

Programme Outline

Year 1:

• Creative Thinking
• Drawing Techniques & Process
• History of Art & Design
• Introduction to Computer Graphics
• Digital Photography
• Design Thinking & Practice
• Introduction to Visual Communication
• Digital Storytelling
• Advanced Computer Graphics
• 2D & Animation Principle

• Digital Illustration
• Web Design & Interactivity
• Packaging in Graphic Design
• Digital Animation (3D)
• Design & Typography
• Design Enterprise
• Visual Communication & Graphic Design
• Motion Graphics Design
• Digital Publishing

• Advanced Photography
• Ceramic Arts
• Sustainable Design

• Visual Culture and Technology
• Major Research Project
• Industry Based Project
• Internship (3 months)
• Final Year Project

Facilities

Photos

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