Joy Concept Sdn Bhd is a Malaysia based F&B company that offers a variety of plant-based food through its brands Pinxin Vegan and Wholey Wonder.

Founded in 2018, Joy Concept Sdn Bhd opened its first Pinxin Vegan restaurant in Georgetown, Penang, specialising in local food made vegan. In 2019, the company acquired Wholey Wonder, a wholesome cafe with plant-based and organic offerings.

Team members at Joy Concept enjoy complimentary staff meal from our kitchen. This is mainly to encourage plant-based eating and also to provide a healthier meal choice for the team.

At Joy Concept, we're more than just a food company - we're a community of people who are committed to building brands and creating a better world starting with the power of plant-based eating. Change is constant, and we are the kind of people who strive to continuously improving our work to serve the community better.

If you have that kind of energy and wish to put it into a good place, welcome to the team.