Zhi Xuan's Design #3

The concept of this logo design is to express the effectiveness of the software and to bulit on the foundations of trust and security with the users. The logo combines the roots of sequoia and the streamline shape of the aeroplane, this indicates the connection between the freight forwarding companies and the software which they rely on each other to enhance the user experience. The streamline shape of the logo also indicates the smooth flow of the software system from the starting point to the end point of the express transportation. The elements are arranged in an inverted triangle shape to show sense of trust and security. Orange and blue colour is used to create contrast and strong impression of the logo.