Yee Wen's Design #1
Submitted in
IZYIM Logo Design Contest
Description
The logo consisted of the shape of shield, connecting symbols and redwood roots. There are 2 points inside the shield, indicating that the logistics is protected and safe. The lower part of the logo (redwood roots) is wider than the shield and represents the service is stable and strong. There is a "Z" inside the shield which is a focal point and is more reminiscent of the logo.
The secondary color chosen is an ocean color that is fully associated with the service, allowing one to directly associate the color with the company.
Description
The logo consisted of the shape of shield, connecting symbols and redwood roots. There are 2 points inside the shield, indicating that the logistics is protected and safe. The lower part of the logo (redwood roots) is wider than the shield and represents the service is stable and strong. There is a "Z" inside the shield which is a focal point and is more reminiscent of the logo.
The secondary color chosen is an ocean color that is fully associated with the service, allowing one to directly associate the color with the company.
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