Branding - Floral D'mora by Lim Jia Ying

Floral D’mora is a florist that was founded in a beautiful beach town of Port Dickson (2010). The concept of "Blooming Memories" was picked because it represents vintage and delightful style that gives the audience a nostalgic feeling while also allowing for times of making new memories with loved ones.

The impact of this rebranding is to give Floral D’mora a more innocent and optimistic characteristic. This is the reason why organic shapes and elegant line art are combined with nostalgic colour schemes that are influenced by 70s retro style.