Rebranding of LinLin Cake
Submitted in
Unbox Exhibition 2023 by UTAR DMDA
Description
LinLin Cake is a cake shop located in Kota Kemuning of Malaysia and they want to engage their customers with LinLin's style and uniqueness. They are established in November 2020 and have an active presence on Instagram and Facebook. They hope that every bite of their cakes will bring back pleasant memories in addition to the way they look.
The concept for this rebranding is called playful and fun. They can integrate customers' ideas and designs with cakes, which can also make customers feel interested and happy with LinLin's unique style. I decided to use a few colours that represent the feeling of playfulness when they are designing the cakes and I also have modified the typeface of Netigen to make it looks more fun to represent how LinLin Cake interact with their customers.
The concept for this rebranding is called playful and fun. They can integrate customers' ideas and designs with cakes, which can also make customers feel interested and happy with LinLin's unique style. I decided to use a few colours that represent the feeling of playfulness when they are designing the cakes and I also have modified the typeface of Netigen to make it looks more fun to represent how LinLin Cake interact with their customers.
Description
LinLin Cake is a cake shop located in Kota Kemuning of Malaysia and they want to engage their customers with LinLin's style and uniqueness. They are established in November 2020 and have an active presence on Instagram and Facebook. They hope that every bite of their cakes will bring back pleasant memories in addition to the way they look.
The concept for this rebranding is called playful and fun. They can integrate customers' ideas and designs with cakes, which can also make customers feel interested and happy with LinLin's unique style. I decided to use a few colours that represent the feeling of playfulness when they are designing the cakes and I also have modified the typeface of Netigen to make it looks more fun to represent how LinLin Cake interact with their customers.
The concept for this rebranding is called playful and fun. They can integrate customers' ideas and designs with cakes, which can also make customers feel interested and happy with LinLin's unique style. I decided to use a few colours that represent the feeling of playfulness when they are designing the cakes and I also have modified the typeface of Netigen to make it looks more fun to represent how LinLin Cake interact with their customers.
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