Dough and Dolce Brand Identity

In my logo design, the sourdough bread has been modified into the shape of the letter ’D’. The ‘D’ shape represents the brand name as the name of the brand starts with ‘D’. The wheat has been placed into the sourdough bread shape and represents one of the elements to make sourdough bread. Sassoon Infant Std Bold typeface has been used in the brand name as it is easier for the audience to read through. It gives a sense of between formal and informal and the flow of the tail of the letter gives a sense of relaxation. The colour scheme of the brand has been created from salt colour, flour colour and dark blue colour. These colours are represented by the ingredients of making sourdough bread which is salt, flour and water.