Branding- Happy Bakery
Submitted in
Unbox Exhibition 2023 by UTAR DMDA
Description
Founded in 2001, Happy Bakery is a family-owned Chinese bakery located in Kajang that offers freshly baked goods at affordable prices to the local community.
The concept of ‘Chinese Vintage’ was chosen and this approach is to present Happy Bakery as a welcoming and friendly establishment that emphasizes its historical and traditional roots, evoking customers' memories through its homemade recipes.
The objective of this project is to imbue Happy Bakery with a more welcoming and traditional feel, which is why Chinese patterns and warm colors have been incorporated into the art direction.
The concept of ‘Chinese Vintage’ was chosen and this approach is to present Happy Bakery as a welcoming and friendly establishment that emphasizes its historical and traditional roots, evoking customers' memories through its homemade recipes.
The objective of this project is to imbue Happy Bakery with a more welcoming and traditional feel, which is why Chinese patterns and warm colors have been incorporated into the art direction.
Description
Founded in 2001, Happy Bakery is a family-owned Chinese bakery located in Kajang that offers freshly baked goods at affordable prices to the local community.
The concept of ‘Chinese Vintage’ was chosen and this approach is to present Happy Bakery as a welcoming and friendly establishment that emphasizes its historical and traditional roots, evoking customers' memories through its homemade recipes.
The objective of this project is to imbue Happy Bakery with a more welcoming and traditional feel, which is why Chinese patterns and warm colors have been incorporated into the art direction.
The concept of ‘Chinese Vintage’ was chosen and this approach is to present Happy Bakery as a welcoming and friendly establishment that emphasizes its historical and traditional roots, evoking customers' memories through its homemade recipes.
The objective of this project is to imbue Happy Bakery with a more welcoming and traditional feel, which is why Chinese patterns and warm colors have been incorporated into the art direction.
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