JSY Nail Art - Branding
Submitted in
Unbox Exhibition 2023 by UTAR DMDA
Description
JSY Nail Art is a nail studio offering a variety of nail services in Kuala Lumpur, Malaysia since 2014. We always encourage all women to pursue their right to beauty and enjoy manicures. Our target audience is young women between the ages of 18 and 20. And we treat our customers like family and are passionate about the process of creating beauty.
Inspired by the Dusty Rose palette, the 3 Pinks reflect JSY’s qualities: femininity, elegance, and beauty. Pink conveys liveliness, in line with our target audience - females who like to enjoy manicures.
The Brass colour conveys exclusivity. Contrasting with the pinks, it highlights the JSY's uniqueness.
The Floral white represents professionalism. It evokes calm and relaxation and is perfect for a brand that offers a soothing experience for its customers.
Inspired by the Dusty Rose palette, the 3 Pinks reflect JSY’s qualities: femininity, elegance, and beauty. Pink conveys liveliness, in line with our target audience - females who like to enjoy manicures.
The Brass colour conveys exclusivity. Contrasting with the pinks, it highlights the JSY's uniqueness.
The Floral white represents professionalism. It evokes calm and relaxation and is perfect for a brand that offers a soothing experience for its customers.
Description
JSY Nail Art is a nail studio offering a variety of nail services in Kuala Lumpur, Malaysia since 2014. We always encourage all women to pursue their right to beauty and enjoy manicures. Our target audience is young women between the ages of 18 and 20. And we treat our customers like family and are passionate about the process of creating beauty.
Inspired by the Dusty Rose palette, the 3 Pinks reflect JSY’s qualities: femininity, elegance, and beauty. Pink conveys liveliness, in line with our target audience - females who like to enjoy manicures.
The Brass colour conveys exclusivity. Contrasting with the pinks, it highlights the JSY's uniqueness.
The Floral white represents professionalism. It evokes calm and relaxation and is perfect for a brand that offers a soothing experience for its customers.
Inspired by the Dusty Rose palette, the 3 Pinks reflect JSY’s qualities: femininity, elegance, and beauty. Pink conveys liveliness, in line with our target audience - females who like to enjoy manicures.
The Brass colour conveys exclusivity. Contrasting with the pinks, it highlights the JSY's uniqueness.
The Floral white represents professionalism. It evokes calm and relaxation and is perfect for a brand that offers a soothing experience for its customers.
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