I am a multi-platform art director with over 16 years of experience in advertising. My work has spanned a diverse range of industries like medical, automotive, beauty, FMCG and more.

I had humble beginnings in Paprika Marketing Services, a small ATl/BTL agency whose clients included MSD, Abbott and GSK. I perceived a paradigm shift in the advertising industry towards digital media and soon moved to Arachnid Sdn. Bhd, at the time Malaysia’s premier digital agency. In the subsequent years, i developed invaluable digital skillsets to become a 360 art director, working on blue chip accounts like MINI, Dutch Lady and Toyota.

In 2016 i moved to Publicis Malaysia who were undergoing a complete business and creative transformation post-acquisition towards being a digitally- and data-led agency. As a digital native by then, I was a key hire and led the art in accounts like Nescafe, L’oreal and Maggi. As Nestle was also making the shift towards less traditional mediums, I had the opportunity to create fresh, new, digital ideas and executions that won recognition with global clients.