Biography
Hey, I am Melissa, a passionate graphic designer with over 10 years of experience in various projects related to advertisement and corporate branding. I am a creative, independent and detail-oriented person who can also work in a team.
Being a designer, I have experienced the best of both worlds; agency field (service & design) and corporate/hospitality field. Gaining insights with different working exposures has flourished my field of experience. Flexible, multi-tasking, adaptive and willing to learn are my motivation which is in my everyday learning.
Being a designer, I have experienced the best of both worlds; agency field (service & design) and corporate/hospitality field. Gaining insights with different working exposures has flourished my field of experience. Flexible, multi-tasking, adaptive and willing to learn are my motivation which is in my everyday learning.
Experience
Brand Development & Management:
Work closely with F&B and other departments to create and maintain visual brand guidelines.
Ensure that design outputs are consistent with the company’s identity, values, and target audience.
Revitalize or refresh existing brand visuals to maintain contemporary relevance.
Design for Print & Digital Media:
Design collateral like brochures, menus, posters, flyers, banners, and in-room guest materials.
Develop digital content such as website layouts, email templates, social media graphics, and digital advertisements.Create signage and environmental graphics for spaces such as hotel lobbies, restaurants, event areas, and other public areas.Adapt designs for both print and digital platforms, ensuring consistency and high quality.
Creative Direction:
Lead and guide junior designers or external agencies in the development of design materials.
Set the creative direction for seasonal campaigns, hotel promotions, and event-related marketing materials. Oversee the production process to ensure quality control of design projects.
Collaboration & Communication:
Communicate design ideas effectively to stakeholders and gather feedback for revisions.
Visual Storytelling:
Develop visual concepts that tell the story of the brand, hotel, or restaurant to create a compelling experience for customers.
Marketing and Promotional Campaigns:
Develop creative designs for email campaigns, advertisements, promotional materials, and seasonal offers. Adapt design elements for paid media, including social ads, display banners, and retargeting campaigns.
Work closely with F&B and other departments to create and maintain visual brand guidelines.
Ensure that design outputs are consistent with the company’s identity, values, and target audience.
Revitalize or refresh existing brand visuals to maintain contemporary relevance.
Design for Print & Digital Media:
Design collateral like brochures, menus, posters, flyers, banners, and in-room guest materials.
Develop digital content such as website layouts, email templates, social media graphics, and digital advertisements.Create signage and environmental graphics for spaces such as hotel lobbies, restaurants, event areas, and other public areas.Adapt designs for both print and digital platforms, ensuring consistency and high quality.
Creative Direction:
Lead and guide junior designers or external agencies in the development of design materials.
Set the creative direction for seasonal campaigns, hotel promotions, and event-related marketing materials. Oversee the production process to ensure quality control of design projects.
Collaboration & Communication:
Communicate design ideas effectively to stakeholders and gather feedback for revisions.
Visual Storytelling:
Develop visual concepts that tell the story of the brand, hotel, or restaurant to create a compelling experience for customers.
Marketing and Promotional Campaigns:
Develop creative designs for email campaigns, advertisements, promotional materials, and seasonal offers. Adapt design elements for paid media, including social ads, display banners, and retargeting campaigns.
Skills
Adobe IllustratorPhotoshopLogo DesignSocial Media DesignCanvaAdobe InDesignBrandingMarketing & Communications
- Female
- Kuala Lumpur, Selangor
- Joined on Dec 2021