Biography
I am a creative design professional with 16 years of experience in the advertising industry. I thrive in the fast-paced ever-changing atmosphere of the advertising world. I believe with my experience and knowledge I’ve acquired throughout my professional years will be a great asset to the company. Currently working in Taylor’s University, Lakeside Campus as a Senior Digital Designer.
Experience
EXPERIENCE, AUGUST 2020 - CURRENT | (SENIOR DIGITAL DESIGNER, TAYLOR’S UNIVERSITY)
  • Produce new ideas for school branding, promotional campaigns, and marketing communications.
  • Evaluate trends, assess new data and keep up-to-date with the latest digital marketing techniques.
  • Shape brand standards and create procedures to ensure all collaterals are brand appropriate.
  • Managing and maintaning school’s online presence (Social media and all digital marketing related media). - Established idea & theme concept for school events (Digital open day)
  • Photoshoot art direction for multiple events.
  • Attentively supervised all phases of print production.
EXPERIENCE, JULY 2019 - JULY 2020
(SENIOR EXECUTIVE IN ADVERTISING & PROMOTIONS, INSPIROS INTERNATIONAL SCHOOL)

  • Work closely with CEO to produce new ideas for school branding, promotional campaigns, and marketing communications.
  • Evaluate trends, assess new data and keep up-to-date with the latest digital marketing techniques.
  • Shape brand standards and create procedures to ensure all collaterals are brand appropriate.
  • Managing and maintaning school’s online presence (Social media and all digital marketing related media). - Established idea & theme concept for school events (International day, sports day & open day.)
  • Photoshoot art direction for multiple events (Graduation, school profile & etc).
  • Attentively supervised all phases of print production.
EXPERIENCE, 2006 - 2019 | (ART DIRECTOR / GRAPHIC DESIGNER, THREE DESIGN TEAM)
  • Generated clear ideas & concepts in tandem with the copywriter.
  • Produced sketches, storyboards, art layouts based on creative visions & ideas.
  • Understand marketing initiatives, strategic positioning & target audience.
  • Established identity guidelines for multiple events.
  • Designed communication & marketing materials for events.
  • Successfully directed the creation of visual assets with external resources such as photographers, illustrators and agencies.
  • Directed photo shoots.
  • Attentively supervised all phases of print production.

Skills
PhotoshopAdobe IllustratorAfter EffectsSocial Media DesignBranding
Male
Kuala Lumpur
Joined on Jul 2022